Labello x Smile Foundation x Bonafide
I am very excited to announce this officially. I have been talking about the collab a lot on my social media because I am so proud to be a part of this. The Smile Foundation is an incredible organisation, doing amazing work. I don’t think I will be able to explain enough how great they are, so instead I will link their site below:
Labello is one of the favorite lip care products used across South Africa and the world! And not only is it an honour for me to collaborate with them again, they have joined The Smile Foundation on a particularly moving campaign.
Share Your Labello Beautiful Smile
A simple smile has so much power. It can brighten someone’s day in an instant; it can change the
way you feel about yourself. A smile can send a message of love and happiness without saying a
For some children, such as 7-year old Uyanda, who are born with facial abnormalities, to be able
to smile is something they wish for most. Being born with a cleft lip and cleft palate caused
severe challenges in early feeding and Uyanda’s mother wasn’t blessed with seeing her precious
child’s first smile.
From June this year, Labello is caring for lips and smiles across South Africa in a whole new way,
by partnering with Smile Foundation to help other children like Uyanda. Through the Smile
Foundation Uyanda has had three corrective surgeries and ongoing speech therapy over the last
six years to give this courageous little girl the beautiful smile and confidence that she has today.
A new limited edition Labello Original Care Beautiful Smile dual-pack, available from June, offers
two sticks of its timeless classic, Labello Original Care. Perfect for sharing! It’s a favourite beauty
product – your secret to a picture-perfect pout, providing long-lasting moisture for irresistibly soft
lips and a gorgeous smile. And now you can share it with a friend to make a life-changing
difference to a child’s life.
There are three reasons the Labello Original Care Beautiful Smile
dual-pack will make you smile: Firstly, when you buy a Beautiful Smile
dual-pack for R34.99, R2 will go to the Smile Foundation. Secondly, you
can share the smile by giving one stick to a friend. Thirdly, you can have
some fun and upload a photo or video of you sharing your Beautiful Smile
stick to Facebook or Instagram with the hastag #LabelloSmileChallenge
and a further R1 will go to Smile Foundation. You’re probably smiling
Are you ready to take the #LabelloSmileChallenge to help transform
Through Labello Beautiful Smile the goal is to raise, R250 000 for Smile
Foundation by the end of September 2017. The funds raised will support
paediatric patient surgeries within a mini Smile Week, to give children
with facial abnormalities such as cleft lip or palate, facial paralysis, ear
and nose deformities, burns, growths and craniofacial conditions the
corrective surgery they need.
Go to the Labello South Africa Facebook page and Instagram account and share your pics.
Available from leading retail outlets and pharmacies nationwide from June 2017, for R34,99
“Everytime you smile at someone, it is an action of love, a gift to that person, a beautiful thing.”
About Smile Foundation:
We’re About Putting Smiles on the Faces of Children in South Africa!
Smile Foundation is a South African NGO that assists children with any type of facial or other
conditions, to receive reconstructive surgery within South Africa. We help children who suffer
from treatable facial anomalies such as cleft lip and palate, all burns, Moebius syndrome (facial
paralysis) and other conditions. We are currently based in 10 Academic Hospitals around South
Africa. We are investing in the medical teams we work with, through an Academic Skills
programme, and we assist the hospitals by purchasing equipment for use by the Departments of
Plastic and Reconstructive Surgery. Our Chief Patron, the late honourable Nelson Mandela’s
wish is for us to assist as many children around South Africa as possible to alleviate the stigma
attached to living with a facial condition. For more information, contact Smile Foundation on
www.smilefoundation.co.za or 0861 276 453.