ABOUT BONAFIDE MERCH

Bonafide Merch started because I couldn’t find a flower crown for a festival one spring. I decided to make one for myself and my friends asked where I got it from. I started making some for them until strangers started asking about them too. Somebody planted the seed that I could sell them and I took it from there.

With the little bit of profit I received from my first couple of head crowns I sold, I decided to do more. Not just make more crowns but also started looking for charity funds where the little extra money and left-over merchandise could make others feel special too, as well as aid foundations in need.

The idea of donating grew over the years and we’ve dedicated 10% of all store proceeds to go to charity. Our current charities are:

  1. Children and War : www.childrenandwar.org/
  2. Homelessness + Starvation + Local Community Projects
  3. Green Peace Africa : www.greenpeace.org/africa/en/
  4. Avaaz : https://secure.avaaz.org/page/en/
  5. Global Citizen : www.globalcitizen.org/en/donate/
  6. Preventable Diseases + HIV + AIDS : www.one.org.za/international/
  7. Smile Foundation : www.southafrica.operationsmile.o
  8. Save the reef : www.savethereef.org
  9. Hope Risen: www.hoperisen.org
  10. Arthritis Foundation South Africa : www.arthritis.org.za
  11. CANSA : www.cansa.org.za
  12. Anxiety+ Depression + Anti-Bullying + Suicide Prevention : www.sadag.org

Many of the past donations have been in cash or merchandise donations to local foundations and people in need.

================================================================

The Rainbow Collection

Once the Rainbow apparel launches, in 2021, the proceeds will be split in accordance with one of the 12 colours they represent:

Bright Colours
  1. CHILDREN AND WAR : Bright Purple
  2. Homeless + Starvation + Local Community Projects : Bright Blue
  3. GREEN PEACE AFRICA : Bright Green
  4. AVAAZ : Bright Yellow
  5. GLOBAL CITIZEN : Bright Orange
  6. PREVENTABLE DISEASE + HIV + AIDS : Red
Pastel Colours
  1. SMILE FOUNDATION : Light Purple / Lilac
  2. SAVE THE REEF : Light Blue / Turquoise
  3. HOPE RISEN FOUNDATION: Light Green/ Lime
  4. ARTHRITIS FOUNDATION : Light Orange / Peach
  5. CANSA (CANCER ASSOC): Light Red/ Pink
  6. Anxiety+ Depression + Anti-Bullying + Suicide Prevention : Pink

================================================================