Store Mission


Bonafide Merch started because I couldn’t find a flower crown for a festival one spring. I decided to make one for myself and my friends asked where I got it from. I started making some for them until strangers started asking about them too. Somebody planted the seed that I could sell them and I took it from there.

With the little bit of profit I received from the first couple of head crowns I sold, I decided to do more. Not just make more crowns but also started looking for charity funds where the little extra money and left-over merchandise could make others feel special too, as well as aid foundations in need.

The idea of donating grew over the years and we’ve dedicated 10% of all store proceeds to go to charity. Our current charities are:

  1. Children and War :
  2. Homelessness + Starvation + Local Community Projects
  3. Green Peace Africa :
  4. Avaaz :
  5. Global Citizen :
  6. Preventable Diseases + HIV + AIDS :
  7. Smile Foundation : www.southafrica.operationsmile.o
  8. Save the reef :
  9. Hope Risen:
  10. Arthritis Foundation South Africa :
  11. CANSA :
  12. Anxiety+ Depression + Anti-Bullying + Suicide Prevention :

Many of the past donations have been in cash or merchandise donations to local foundations and people in need.


The Rainbow Collection

Once the Rainbow apparel launches, in 2021, the proceeds will be split in accordance with one of the 12 colours they represent:

Bright Colours
  1. CHILDREN AND WAR : Bright Purple
  2. Homeless + Starvation + Local Community Projects : Bright Blue
  3. GREEN PEACE AFRICA : Bright Green
  4. AVAAZ : Bright Yellow
  5. GLOBAL CITIZEN : Bright Orange
Pastel Colours
  1. SMILE FOUNDATION : Light Purple / Lilac
  2. SAVE THE REEF : Light Blue / Turquoise
  3. HOPE RISEN FOUNDATION: Light Green/ Lime
  4. ARTHRITIS FOUNDATION : Light Orange / Peach
  5. CANSA (CANCER ASSOC): Light Red/ Pink
  6. Anxiety+ Depression + Anti-Bullying + Suicide Prevention : Pink